Upwork Profile Audit for UI/UX Designers

UI and UX are two different searches that most designers jam into one title. Clients look for 'UX researcher', 'mobile app UI designer', 'SaaS dashboard design', 'Figma design system'. Claiming the entire spectrum from research to pixel-perfect UI reads as shallow, and the matcher cannot place you in any one branch.

The mistakes we keep finding in ui/ux designers' profiles

Title patterns that actually match searches

The first word of your title carries the most weight — and the title only ranks if it matches a query clients really type. Test yours against Upwork's search autocomplete.

What the audit checks

UpBRO reads your profile the way Upwork's matching algorithm does — as text — and scores every section against a knowledge base compiled over five years and updated weekly: Title, Overview, Portfolio, Skills, Employment History (the heaviest-ranked section), and JSS / Badges. You get what ranks, what hurts you, and the exact fixes — in about a minute, no Upwork login required.

FAQ

Should I separate UI and UX on my Upwork profile?

If your proof is mostly visual, lead with UI design and a platform. If it is research and flows, lead with UX. One clear branch ranks better than claiming the full spectrum.

Is listing Figma enough for a design profile?

No, almost everyone lists it. What ranks is the specific work tied to it, like 'Figma design system' or 'Figma prototype', repeated in portfolio descriptions.

Audit for other roles

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